Matcha powder cloud above a ceramic bowl

Stone-groundstillness

Shade-grown in Uji, milled thirty grams an hour on granite, shipped the same week. Matcha that still remembers being a leaf.

Start the ritual

Coffee asks you to hurry. This is the other drink — the one that asks you to sit down.

篩

Sift

Two scoops through a fine mesh. Clumps are the enemy of foam — thirty seconds here saves the whole bowl.

STEP 01 / 03 — FURUU
Sifting matcha powder Pouring 70 degree water Whisking matcha to foam
2 g powder·70 ml water·70 °C — never boiling·whisk a "W", not circles·15 seconds to jade foam

Three grades, honestly labeled

Ceremonial

FIRST HARVEST · STONE MILL

Drink it plain. Sweet, oceanic, zero bitterness — the spring leaves, nothing else.

$34 / 30 g

Premium

SECOND HARVEST · STONE MILL

For lattes and daily bowls. Stands up to milk, still smooth on its own.

$22 / 30 g

Culinary

AUTUMN LEAVES · BOLD

Bakes, ice cream, anything with sugar. Loud green flavor that survives an oven.

$14 / 30 g

The tools

Ceramic chawan bowl

Chawan

$58

Hand-thrown in Shigaraki. Wide enough for a proper whisk stroke.

Bamboo chasen whisk

Chasen

$26

Eighty prongs of golden bamboo, carved from a single node.

Matcha tin with scoop

Starter tin

$34

Thirty grams of ceremonial plus a bamboo scoop. The first bowl kit.